Preparing for the Tata Crucible business quiz

The Annual Tata Crucible Corporate business quiz is underway and the Pune edition is on this weekend (Sep 18th). Amdocs wanted to send teams for the quiz and i conducted an internal quiz for identifying teams to represent us, Given below are questions from that quiz. Answers are below the questions.

  1. There is a song in the movie Dabanng called Munni Badnaam Hui. The song features an Indian brand (not paid for by the brand owners). Name the brand.
  2. The ‘Travel & Living’ channel has been rebranded. What is it now known as?
  3. Which word in the current business world what is derived from Latin for “patere” meaning to lay open?
  4. In mandarin, it is ke-ko-ke-le which means Happy Feelings in your mouth. What is it in English?
  5. To which corporate group does the American coffee brand Eight O’Clock Coffee belong to?
  6. What is the name given to the system of financial incentives designed to keep an employee from leaving the company?
  7. Which brand of tea is named after its founders Mallik and Dilhan?
  8. Kanchan Gupta asked “Tell us minister, next time you travel to Kerala, will it be cattle class” and Y replied “absolutely, in cattle class out of solidarity with all our holy cows”. Identify Y.
  9. On 13th September 2010, at 9:10 pm, viewers got to see an advertisement for a product across STAR Network channels including STAR Plus, STAR One, STAR Gold, STAR Utsav, STAR Movies, STAR World, Channel V, STAR Jalsha, STAR Pravah, National Geographic Channel and Fox History & Entertainment i.e. the same ad on all these channels at the same time. What is this kind of advertising called and what was the product?
  10. In the early 1900s, a plot of ground was put up by the Bombay Municipality for sale in Bombay and purchased by the Tatas. The building constructed here went on to (and is still) the headquarters of the Tata Group. What is the name of this building?
  11. Oseltamivir is an antiviral drug that slows the spread of influenza virus between cells in the body by stopping the virus from chemically cutting ties with its host cell. What is the trade name of this drug?
  12. Which Tata company produces/publishes educational books?
  13. It is an informal way of measuring the purchasing power parity (PPP) between two currencies and provides a test of the extent to which market exchange rates result in goods costing the same in different countries. The name has been derived from a famous chain of restaurants.
  14. The Sea Life Centre in Oberhausen, Germany, became famous in June-July 2010 due to a particular celebrity resident. Who?
  15. The terms ‘light’ and ‘mild’ were banned in the marketing of which product recently in the US?
  16. “The Game Changers” is a book on IPL. Name the author.


  1. Zandu Balm
  2. TLC
  3. Patent
  4. Coca Cola
  5. Tata
  6. Golden Handcuff
  7. Dilmah Tea
  8. Shashi Tharoor. This was the tweet that got him into trouble.
  9. Roadblock Advertising. The ad was for the eco-friendly range of paints from Nerolac featuring Shah Rukh Khan.
  10. Bombay House
  11. Tamiflu
  12. Tata McGraw Hill
  13. The Big Mac Index
  14. Paul the Octopus, who was supposed to be predicting the results of the matches during the 2010 football world cup.
  15. Cigarettes
  16. Fake IPL Player or Anupam Mukherjee.

Visuals (Questions)

  1. Identify the (controverisal) organisation whose logo is given below.

    Tata crucible quiz visual

  2. This is the logo of KBC3. A small, but significant change has been made to the logo of KBC4 -> Nothing related to the number 3/4 or the colour of the logo.
    Tata crucible quiz visual
  3. Identify this assistant professor from IIT, Guwahati and what is his claim to fame?
    Tata crucible quiz visual
  4. Identify the organisation whose logo is given below.
    Tata crucible quiz visual
  5. Identify the logo.
    Tata crucible quiz visual
  6. This is the description of the workflow of something. What?
    Tata crucible quiz visual
  7. Identify the brand of pens. This is special edition with the inscription of Gandhi’s image. What is the significance of the numbers 4810 and 241?
    Tata crucible quiz visual
  8. Identify the car.
    Tata crucible quiz visual
  9. This is the logo of a metro Rail system in one of the cities in India. Which city?
    Tata crucible quiz visual
  10. Lava B5 mobiles have 2 features which are new in India. What are the 2 new features?
    Tata crucible quiz visual
  11. Ad for what?
    Tata crucible quiz visual
  12. Identify the author.
    Tata crucible quiz visual
  13. Identify the guy and the organisation for which he was the CEO.
    Tata crucible quiz visual
  14. This statue is inside a very famous department store. Identify the two people in the statue.
    Tata crucible quiz visual
  15. Identify the guy next to Deepika Padukone.
    Tata crucible quiz visual

Visuals: (answers)

  1. Wikileaks
  2. The new Rupee symbol was put in place of Rs.
  3. Udaya Kumar, whose design for the Indian Rupee Symbol was chosen.
  4. Logo of the UID project, renamed as Aadhaar
  5. Google Wave
  6. Workflow diagram of Mumbai Dabbawalas
  7. Mont Blanc. 4810 metres is the height of the actual Mont blanc. The Mahatma Gandhi limited edition 241 is a homage to the 241 miles travelled  during the Dandi march.
  8. Honda Jazz
  9. Chennai Metro Rail
  10. ABCD Keyboard and also the first mobile to have the India Rupee Symbol
  11. the Axe Effect
  12. barack Obama
  13. Tony Hayward, BP
  14. Inside the Harrods. Dodi Al-Fayed and Diana in the statue.
  15. Siddharth mallya

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