Piaggio, the Italian vehicle maker, is perhaps best known for making the Vespa brand of scooters. Vespa scooters were first made in 1946 and have gone on to feature in films and fashion statements. The scooter (in particular, its gearless model) was re-launched in India in April 2012.

Its showroom price, at quite a premium, has been fixed at 66661/-. Why this particular price?

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